Yes. moode is founded and led by Jess, who built the prenatal she couldn't find on the shelf. No boardroom of men deciding what pregnant bodies need, just someone who's actually taken it through her pregnancies too.

Yes. The Prenatal is made in Australia and is TGA listed (ARTG 504773), formulated and manufactured to Australian standards, not imported and rebadged.

Yes. Our jars are glass, no plastic anywhere in the packaging. We ship in recycled kraft mailers, wrap in recycled paper, and our packaging tape is FSC-certified crepe paper with soy-based inks, all of it recyclable. We keep packaging minimal on purpose, because sustainability isn't a jar in a bigger jar in a satin bag. Made in Australia, less chaos in the world.

The Prenatal was formulated entirely by our founder, Jess, after studying nutrition and naturopathy at the Southern School of Natural Therapies in Fitzroy, Melbourne. The formula has been cross-checked by OBGYNs, naturopaths, nutritionists, women's health practitioners, midwives, and real mums across Australia.

Yes. The daily dose (2 capsules) provides 270 micrograms of iodine, which supports healthy foetal development, healthy foetal brain and central nervous system development, and maternal health during pregnancy. Most Australian adults run mildly iodine deficient, so this one isn't optional in our formula.

No, and that's deliberate. DHA and EPA absorb best taken separately in their pure oil form. Bundling them into a multivitamin capsule doesn't do them justice, so we recommend supplementing DHA separately and keeping The Prenatal focused on what it does well.

Not everyone needs extra iron, and adding it to a multivitamin regardless of individual levels isn't good practice. If a blood test shows you're deficient, we recommend supplementing iron separately at the right dose for you, not guessing via a multivitamin. If you're specifically looking for a prenatal without iron, that's us.

Calcium competes with other nutrients for absorption when taken together, so we left it out on purpose. We focus on vitamin D instead, which helps your body absorb the calcium you're already getting from food.

We use calcium folinate, an activated form of folate your body can use immediately, minimal conversion required. This matters if you have the MTHFR gene variant, which affects roughly 40% of the population and can limit the body's ability to convert standard folic acid.

Choline supports healthy foetal brain and nervous system development, and it's an easy nutrient to fall short on. We've included 300mg of choline bitartrate in The Prenatal to help close that gap.

No, The Prenatal is magnesium stearate free. We use vegan leucine, a plant-based amino acid, to do the same job (helping powder move smoothly through capsule-filling machinery without clumping), which keeps the whole formula vegan and plant-based from end to end, not just on the ingredients people usually check.

Earlier formulations of The Prenatal used a higher B6 dose. We've since reduced it to 10mg, because while higher doses can help with nausea short-term, The Prenatal is taken daily for months through pregnancy and postpartum, and cumulative intake over that time is the bigger consideration.

Yes, The Prenatal is fully vegan, capsule shell included. We use vegan vitamin D and vegan vitamin K, a vegan hard shell capsule, and vegan leucine, so it's vegan end to end, not just on the label.

Yes. Our founder is coeliac, so gluten-free wasn't a box to tick, it was non-negotiable from the first version of the formula.

Yes, The Prenatal is dairy-free.

Yes, The Prenatal is soy-free.

No. The Prenatal does not contain GMOs.

The Prenatal carries a sulfites declaration due to possible trace cross-contamination on one ingredient during manufacturing, not because sulfites are intentionally added. It's a precautionary label requirement, listed to be transparent, not because it changes what's actually in the formula.

The Prenatal by moode is for anyone trying to conceive, currently pregnant, or postpartum. It's formulated to support healthy foetal development, healthy foetal brain and central nervous system development, healthy pregnancy, maternal health, and placenta health and growth. It's also formulated to be safe for people managing coeliac disease, dairy or soy intolerance, or following a vegan diet, because our founder needed exactly that and couldn't find it.

Health professionals recommend starting a prenatal at least 3 months before trying to conceive, since your baby's early development happens before most people know they're pregnant. The Prenatal is designed to be taken preconception, throughout pregnancy, and postpartum.

No, and nothing should claim to. Think of it as a nutritional safety net, filling the gaps a balanced diet doesn't quite cover, not a substitute for eating well.

Bright yellow urine after taking The Prenatal is caused by vitamin B2 (riboflavin). It's water-soluble, so your body excretes what it doesn't use, and that's what turns urine bright yellow. This is a common, expected effect, but if you're ever unsure or notice other changes, check in with your healthcare provider.

The Prenatal is formulated to support you through pregnancy and postpartum. As with any supplement while breastfeeding, we recommend checking with your healthcare provider to confirm it's the right fit for you and your baby.

The Prenatal comes in size 0 hard capsules, smaller and easier to swallow than a lot of prenatals on the market. Take 2 daily after food, with water.

Yes. If swallowing capsules isn't for you, twist one open and empty the powder into food. It's tasteless, mixes straight in, and works just as well this way, just don't add it to anything hot.

This is caused by moisture getting into the bottle, not a fault with the product. Once moisture gets in, the capsule contents can clump or change colour. To prevent it, make sure the lid is tightly closed after every use and store the bottle somewhere dry.

A few good reasons. Subscription is always our best price, and the more you stock up (3 or 6 months) the better your per-bottle price gets. Shipping is free every time. And because it arrives automatically, you never run out or have to remember to reorder, which is one less thing on your plate. It's completely flexible too: skip, pause, swap your pack, or cancel anytime, with no lock-in.

Choose your pack, 1, 3 or 6 months, and moode arrives at your door automatically so you never run out. Subscription is always our best price, and the bigger the pack, the better your per-bottle price. Free shipping on every subscription, always. You're charged automatically on your schedule and orders ship within 48 business hours. No lock-in, change or cancel anytime.

You can do it yourself in seconds, no need to cancel or email us. Log in to your account, go to My Subscriptions, and change your pack size to 1, 3 or 6 months. From your next delivery, you'll receive the new pack and your price and delivery schedule update to match automatically. That's it, no admin, nothing to re-set up.

Your delivery frequency matches your pack: the 1 month pack arrives every month, the 3 month every 3 months, and the 6 month every 6 months. So if you'd like moode to arrive more or less often, just change your pack size and the schedule follows.

Everything's self-serve in your account under My Subscriptions: change your pack, reschedule or skip an order, update your address or payment details, and pause or cancel. Stuck? Email hello@wethemoode.com and we'll sort it for you.

Anytime. Skip your next order, or pause and pick back up whenever you're ready, all from My Subscriptions. Just make changes at least 48 hours before your next order processes.

You're charged automatically on your schedule (every 1, 3 or 6 months, depending on your pack), and we'll always remind you before a renewal so there are no surprises. Orders usually ship within 48 business hours.

You can cancel anytime from My Subscriptions before your next payment processes. Prefer we handle it? Email hello@wethemoode.com and we'll help you out just give us at least 48 hours notice before your next order processes.

Club Mother is moode's free loyalty program. Earn points every time you shop, share, or show us some love, then redeem them for discounts at checkout.

It’s easy. Just create an account or make your first purchase and you’ll automatically become a member. No long forms or fuss, you’re in the club from your very first order.

Nope, it’s totally free to join. Just sign up using your email and you’ll be in the club.

Log in to your moode account, check your points balance and when you have enough points for a reward you'll have the option to redeem for your coupon code for checkout.

Once you reach a reward, you have 3 months to redeem it on a purchase before it expires. Even more reason to treat yourself, ASAP.