Why I Started moode: Founder Jess Rosenberg
Why I Started moode: Founder Jess Rosenberg
Written by Jess Rosenberg, moode Founder | June 2026
High school biology and social media tell the same story about pregnancy: nursery makeovers, fluffy swaddles, tiny fingernails and cute dresses stretched tight over baby bumps.
Nobody mentions the cravings, the nausea, the cramps, the hormonal swings — or the postpartum experience that comes after. These are the untold plot lines of just about anyone living with a uterus, and they reach a soaring climax during preconception and pregnancy. For a long time, I thought mine were normal.
What happened after my sons were born
I had a really difficult postpartum experience the first time around. I genuinely thought it was just what happened - that this was what birth felt like afterward and everyone was quietly getting on with it. When it happened again after my second son, something shifted.
I started to realise that what I had been through was probably far more common than I originally understood. But nobody was talking about it. Everyone was focused on optimal health for the baby. Nobody was asking what happens to the woman before, during and after birth.
The mainstream story, I began to see, sets women up for silence. We do not know what we do not know.
What I found when I started asking
I started talking to friends and strangers at the local playground. I began my own informal research into other women's fertility stories. What I found surprised me.
Almost everyone would start by saying their story was normal. But as we kept talking, they would reflect on their reproductive health, their pregnancy, their postpartum experience - and share the most incredibly complex, difficult and painful stories. We wear these stories with a veil of normal. But when we actually share them, we are given the opportunity to think differently. To realise that what happened was not something we just had to absorb quietly.
I also noticed something consistent across nearly every conversation: women wanted to know more. More about preconception nutrition. More about what their body needed during pregnancy and after. More about what support actually looked like.
Why moode exists
From those conversations, my own experience, and a return to studying - naturopathy - something new was born: moode.
A quality prenatal vitamin matters. Taking one ensures your nutritional stores are topped up before pregnancy begins, so that when a baby appears on the ultrasound, there is more of you to go around. The evidence for the impact of nutrient-dense supplementation on a developing baby is solid. But moode was never going to be only about vitamins.
moode is about opening up unfiltered conversations about all things women's health. Giving women permission to better understand their body, their cycle and their fertility. The range of experiences we need to give voice to starts way earlier than pregnancy - it should start with education when we are young women. But for most of us, reproductive education at school started and ended with how not to get pregnant.
What we are actually talking about
Inclusive fertility. The whole experience - not just the joyful pregnancy that some people are lucky enough to have. Contraception. Preserving fertility. Miscarriage. Postpartum. The parts that are still not mainstream to discuss.
I want to bring these topics out of the shadows. Everyone has something to say. Everyone is ready to talk. There has just not been a space to share it. moode is creating that space, because every story is important.
The more we talk, the more we will know. And the more we know, the more questions we will be able to ask, so that we are all better informed about the whole fertility conversation.
Learn more about The Prenatal by moode — formulated for preconception, pregnancy and postpartum.
